General

Why the problem is more important than the solution?

  In the startup world, we give Idea a lot of importance, it’s by default that idea has to be very good before we start working on the startup. After working on several startups and having years of experience in the field I can say that our obsession towards Idea is wrong, our obsession must… Continue reading Why the problem is more important than the solution?

General

Connections and collaboration is a must for success.

Gone are days when you can sit at home and build a billion-dollar company without a need arises to collaborate and connect with other people and use their talent. This has been a critical part of companies strategies on how we are going to collaborate with people and companies expertise in a certain field where… Continue reading Connections and collaboration is a must for success.

General

We work From distraction to distraction.

We work from distraction to distraction, whatever time we get between distractions we spend it on something productive. Our mind craves distraction, we are addicted to distractions and we love distractions. We work on something, then we get some notification, this notification takes us to some news or some message, which leads us to some… Continue reading We work From distraction to distraction.

General

Marketing on competition’s cost.

There is one unconventional method to draw the attention of competitor’s customers, this is used by many big and small companies like Salesforce. You show up competitor’s events and conferences and draw attendees’ attention by different methods like you can plan a false protest against competitors at the event, offer gifts to attendees with your… Continue reading Marketing on competition’s cost.